DTS Music Productions x Royal Malady Collaboration
Wassup? As you may or may not know, I've been working with my team on a few projects we do under our own performance-based advertising agency's name to show we walk the talk. One of them is Revisionist The Rolodex, still in the branding phase and we've been seeking out collaborators who just get the way we think, and the people we decide we want to work with. Those people are ones who will go the extra mile to learn more about you because they want to prove themselves to you, and personally I like to keep my list of vendors lean, because they know that if I grow they grow, and I choose ones that will grow alongside me. Furthermore, I like to pay it forward and share these contacts with my peer groups.
I might digress, but this led me to finding the talent behind DTS Music Productions. I knew in a heartbeat that this man had a gift, one that is very much like fragrances: completely an experience and hard to define. And that's why this collaboration is one that marries my 3 AM shower moments with what I know to be common ground in terms of Royal Malady's niche fragrances and DTS Music Productions first track "Tonight's Vibe": They're both total aphrodisiacs in every sense of the phrase. So I have a confession: I was a bottle service girl at a nightclub venue in my twenties, the kind with a nondescript red door that catered to famous people, those in the music industry and those in the film industry (making this collab that we'll be adding tracks to with Willie, a Music Producer that more people nationwide should appreciate and know about in my opinion) a natural fit. Anyways it was the type of nightclub venue that didn't have a name on the front door, and didn't have to advertise itself to get attendance. The afterparties ran way after 3 AM and were legendary. I legit don't even know how I'm alive today after all those antics, but those were the days. I made the cologne BEREFT with that memory intact. (I'm the type of girl who wear's mens fragrances BTW).
The ones in the music industry - lets focus on the music supervisors in this blog: they have to set a nightclub scene for example, select and license tracks, can be involved in video production but all share one must if they're good (and they're very misunderstood so I can relate as a creative who has what people call atonality): They have to elicit emotion - whether with viewers or with audiences, and it's no easy feat. I see the guys wearing APOSTIC and Hermes ties to meetings with directors and producers, and for low-key meetings they'd pair our unisex signature scent CREDIT with kicks like Oliver Cabells.
As for the film producers I've had the pleasure of knowing, the responsibility is huge as they're coordinating so many moving parts that they definitely need that drink after hours. Not only do they have to do everything in regards to a movie's script, they have to know their way around financing the project, casting it and distributing it to put it mildly. I've seen both women and men in this role. I see them listening to the beautiful & soulful Boat Sex in their Azzam or Dilbar Yachts outfitted with Steinway Lyngdorf speakers on vacation wearing TRAIPSED with Rag & Bone shoes for the ladies, and for the guys in the film industry, they'd listen to this track in their penthouse suite in the Soho Grand Hotel NYC wearing our hypnotizing fragrance OFFCOURSE on their Rooftop Balcony with their Harman Kardon Citation Towers, and chilling out with a bottle of Moet & Chandon after a long day of managing writers and arranging financing.
Now Anvil Hammer is in a class all of its own, while still maintaining DTS's signature style. It just has that hook, the ones that film directors know all too well having to ensure they do the same with audiences when making a masterpiece in regards to visual storytelling & narrative. Having to report to Executive Producers & Producers isn't easy, so I'd see them in nightclubs in Aime Leon Dore sweatsuits after meetings (or even holding meetings there if they were down). The same attention to detail that it took to make this track, a film, and our dark, smoky fine fragrance DICTUM sync up perfectly. The guys I knew in college - whether in RTF classes or communications technology or cinema studies - wore old school Vans, drove Alfa Romeos or Fiats and as I listen to Anvil Hammer now, if they were girls, wear SUPERSECT. I can relate to film directors as I worked at Sassy Magazine in my twenties and know about creating narrative. I don't claim to know everything film directors do, but I do know a lot by observing and hanging out with a lot of them. If it were Willie, my crew and I hanging out and laughing at it all today, I'd be in my New Balances, and believe it or not in the Ford (out of all the brands who knew?) L100 Concept Car and in Babaton textiles from my go-to online shop Aritzia.
These three tracks blew me away, and my girl's favorite - let's just say she loved all three and couldn't pick but if she had to it was Boat Sex and Anvil Hammer and mine is Tonight's Vibe and Boat Sex. if you're like me and find the world lacking inspiration nowadays well that's partly why I look forward to expanding this out.
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Annie Liao Jones