That loaf of bread doesn’t smell like cardamom; it smells like when you were 6 at your grandma’s rickety old house upstate during the Christmas where you had a cold but your grandpa convinced you he was Santa and that’s the year you got the Easy Bake Oven.

That breeze doesn’t smell like salt; it smells like the summer you went to an island with 3 best college friends and had the time of your (drunk) life, even though you haven’t talked to them in a few years, not counting Instagram story replies. That being said, feel free to follow our Instagram and make any requests of scent combination you'd like to see, and we'll always consider it. 

That flower shop doesn’t smell like whatever bundle of florals; it smells like when they bought you a bouquet to make up for forgetting Valentine’s Day and that dinner and letter was better than any stuffed bear or box of chocolates you could ever get… I wonder how they’re doing. Luckily for our customers we source our notes from Italy, where the florals range from orchids, roses to Lily of the Valley and that's just for starters. You can visit our Scent List to see the wide variety of blends and layers that compose each of our Signature Fragrances.

For fragrance addicts like myself, our team and our feedback network, scents drive our existence. We can’t say they matter as much to us humans compared to, say, dogs, who have around 250 million olfactory receptors (we have 6 million). But they’re one of the strongest ways humans connect memories and store vivid information. 

What's cool though is that you can use our Signature FORMAT Shampoo and Conditioner Set for both you, and your dog if he's lucky because it's most definitely in the luxury category, fragranced and with our signature primer and all. 

The information that makes up our life and our surety.

It’s why a photo of a loved one who’s passed might draw tears, but not the same tears that would flow if you smelled their distinct cologne one last time, or the ALUMNAE jacket they used to wear.

Royal Malady is for the ones who like to wear one thing just a little off, and considers fragrance part of the whole wardrobe. It’s what’s on the pillow sheets that your ex keeps after the breakup when he misses you. It's the cologne on his jacket that you borrow. It’s small batch, niche perfumery for the Royals in each of us, the ones who deserve to recollect your most precious memories, making sure your perfume and cologne catalog is stored forever on our Scent List, and have a hand in creating your very own quartet today. 

All of our signature perfumes, unisex fragrances, and signature scents for men are born from memories, inspired by experiences, and in turn, we hope our users connect new memories to it themselves. In that way, we drive forward a new reality - one where we’re all connected in unseen but understood ways.

We create fine fragrance collections, fragranced hair products and luxury scented beauty products because our luxury scents inspire memories, histories, and legacies. No matter how hyper-niche. Make yours.